“The easiest way to disagree with someone is to assume that they are uninformed, and that once they know what you know, they will change their mind. (A marketing problem!)
The second easiest way to disagree is to assume that the other person is a dolt, a loon, a misguided zealot who refuses to see the truth. Their selfish desire to win interferes with their understanding of reality. (A political problem!)
The third easiest way to disagree with someone is to not actually hear what they are saying. (A filtering problem!)….”
– excerpts from Seth Godin’s blog post (http://sethgodin.typepad.com/seths_blog/2013/10/the-easiest-way-to-disagree-with-someone.html)
Of the three, the third is most prevalent.
How many times have we encounter individuals who would cut us off in the middle of our sentences and barged in with their own words, without even first understanding what was being said?
And they wonder why people never buy their ideas…